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SPOTLIGHT Stage

Here we focus sharply on trends and tendencies.

Explore the future of meetings and events through knowledge and inspiration from leading experts who shine a spotlight on RE-CHARGE, RE-TECH AND RE-GENERATIVE.

Welcome to SPOTLIGHT Stage – The main stage of the OPTIMEET Expo!

Here, we focus on the meetings and events of the future – and provide you with insights, new perspectives, and ideas for your future work.

Throughout the day, you can experience exciting lectures from leading experts who delve into the expo's three tracks, RE-CHARGE, RE-TECH, and RE-GENERATIVE, each in their own way.

Look forward to hearing about the latest trends, groundbreaking technology, and inspiring cases that will give you concrete tools to think in new ways, use technology wisely, and create a balanced and mindful everyday life.

 

Explore the program on the SPOTLIGHT Stage

 

The program is continuously updated with exciting, current, and engaging talks that will give you new perspectives and plenty of inspiration.
Further down the page, you can meet the talented and passionate speakers who will share their experiences, knowledge, and ideas live on stage.

Program - SPOTLIGHT Stage

10.15 -
11.00

AI trends for 2026 and specific AI tools that will boost your workflows

Anders Bæk
Tech expert
The AI revolution is gathering pace. Where are we right now – and how will AI change our future?

What are the leading AI tools right now, and how can you use them to boost your workflows? Anders will talk about this and more in this exciting and insightful talk.

Anders will dive into specific tasks from your everyday work that can be optimized with AI. He will share the most important tips and prompt techniques, and you will learn how to use AI as a skilled and effective collaborator that can automate the slow and time-consuming tasks in your workflows.

Anders will also take participants on a journey into the future. He will highlight some of the incredible AI trends we will see in 2026, such as autonomous AI agents, AI assistants that you can talk to naturally, and even self-driving cars.

Anders will make us all smarter about all this and much more when he steps onto the SPOTLIGHT Stage.

In this speak, you will get
  • Insight into the leading AI tools and how they can optimize your daily workflows
  • Concrete tips and prompt techniques that make AI an effective collaborator
  • The biggest AI trends in 2026 – from autonomous agents to natural-speaking assistants
Speaker: Anders Bæk – Author, civil engineer, tech and AI expert
11.30 -
12.00

Panel Discussion | Trends and tendencies: from a global and Scandinavian perspective (In English)

Sofia Eriksson
Global Director, Amex GBT Meetings & Events
Magnus Holde-Bygvraa
Chief Commercial Officer & Partner, LIWLIG
Meetings and events on the move – trends and insights for 2026.

Stay ahead of the rapidly evolving world of corporate meetings and events. This session brings together global and Scandinavian perspectives and provides a practical overview of the trends shaping the industry today – and what you should keep an eye on tomorrow.

In this panel discussion, you will get
  • Insight into the most important global and local trends and what they mean for your events
  • Inspiration from real-life examples and practical cases – including advantages, challenges, and pitfalls
  • Guidance on what you should pay particular attention to going forward
Panel participants: Sofia Eriksson – Global Director, Amex GBT Meetings & Events  ·  Magnus Holde-Bygvraa – CCO & Partner, LIWLIG
13.00 -
13.45

Play, creativity, and avocado (In English)

Magnus Göransson
Expert in creative business structures
Creativity and playfulness are driven by the same brain functions – but why are we so often blocked from being creative at work?

This talk offers humor, aha-moments, and useful tools for creating a more creative work culture. A cheerful and appreciated presentation that both entertains and inspires - and gives participants concrete tools to take home with them.

I this speak, you will get
  • Insight into how creativity and playfulness go hand in hand – and what inhibits us in our working lives
  • Insight into how we humans are more like avocados than we think
  • Practical tools for creating a more creative and effective work culture
Speaker: Magnus Göransson – Expert in creative business structures
14.30 -
15.15

Life stages in working life: A source of employee loyalty and well-being

Julia Lahme
Trend researcher
How do we change as people throughout our lives – and what does that mean for us as employees and leaders?

Julia takes us on a thought-provoking journey through the stages of working life and the pitfalls that managers and employees can fall into. With her characteristic energy, she shows how life stages are not just private milestones—but crucial dynamics that every manager and colleague should understand.

When we understand where we and others are in life, we gain access to deeper well-being, stronger collaboration, and more meaningful leadership.

In this speak, you will get
  • Insight into the stages of life most of us go through – and what they mean for motivation, ambition, and working methods
  • A new understanding of why one size does not fit all – and how life stage awareness can become a source of innovation, loyalty, and job satisfaction
Speaker: Julia Lahme – Ethnologist, trend researcher, author, and director of Lahme Kommunikation

Julia Lahme

Ethnologist, trend researcher, author, and director of Lahme Kommunikation

With her background as a Master of Arts in Ethnology and director of her own communications agency, Julia Lahme has become one of the most prominent and respected voices in trend research. With her ability to communicate complex trends in a lively and easy-to-understand way, she has helped both companies and organizations understand consumers, culture, and communication in an era where everything is changing rapidly.

Julia Lahme has a deep understanding of how culture and consumption are intertwined. She founded her own communications agency with the desire to create stronger connections between people and brands through knowledge, authenticity, and empathy.

Her lectures are based on solid knowledge, research, and many years of experience working at the intersection of people, media, and the market. Julia is able to translate data and trends into concrete advice and ideas that can be used in practice.

Experience Julia Lahme on the SPOTLIGHT Stage at 14.30 with her speak - Life stages in working life: A source of employee loyalty and well-being 

Anders Bæk

Author, civil engineer, tech and AI expert


Anders Bæk is a civil engineer in software and technology-based business development and one of Denmark's leading experts in AI and artificial intelligence.

Over the past eight years, he has researched and analyzed how AI is changing our society, business world, and decision-making processes.

With his deep insight into both technology and business strategy, Anders communicates complex AI topics in an understandable way and provides a clear picture of how we can best exploit the potential of this new technology. He is the author of the bestseller “AI Epoken” (The AI Era) and is known for providing a realistic and inspiring perspective on how artificial intelligence will shape the future.

With his expertise in investing in the tech sector, he can be found in companies that are at the forefront of technological development.

Experience Anders Bæk on the SPOTLIGHT Stage at 10.15 with his speak - Future tech trends: How the technologies of the future will change the world.

Magnus Göransson

Expert in creative business structures & Director of Design, SWEN Creative AB

Magnus Göransson is an experienced innovator and inspirer who, with his background as design manager in LEGO's innovation department, has developed work environments that promote creativity and innovation.

His 25 years in innovation include work in several different industries, where he has successfully combined strategy and creativity to create over 30 patented solutions.

Magnus gives lectures on how companies can build structures where innovation becomes a natural part of the culture, and he shares revealing success stories and experiences from his years in the world of innovation.

In addition to his professional background, Magnus is known as a judge and host on TV4's Lego Masters Sweden, where he and Mauri Hermundsson have inspired a wide audience with their playful and creative approach.

Experience Magnus Göransson on the SPOTLIGHT Stage at 13.00 with his speak - Play, creativity, and avocados. The speak will be held in English.

Sofia Eriksson

Global Director of Sales, Amex GBT Meetings & Events

Sofia Eriksson is Global Sales Director for Experience Studio at Amex GBT Meetings & Events. Her team works with both local and global brands around the world to transform business objectives into strategically designed, creatively bold live experiences that deliver measurable results.

With a strong commercial background and deep industry insight, Sofia is passionate about personal connection as a driver of engagement, culture building, and team performance improvement. She is a frequent moderator on trends in meetings and events, contributing a global perspective and practical expertise.

Experience Sofia Eriksson on the SPOTLIGHT Stage at 11.30 in the panel discussion - Trends and tendencies: from a global and Scandinavian perspective.

Magnus Holde-Bygvraa

CCO and Partner, LIWLIG

Magnus Holde‑Bygvraa is an experienced event and communications manager who helps organizations translate strategic goals into engaging experiences. He creates events and meetings that strengthen collaboration, engagement, and brand, and communicates solutions that can be used directly in practice.

As a partner at LIWLIG Denmark, Magnus has led the production of complex events for both national and international clients. He is passionate about developing teams, creating strong relationships, and delivering results where creativity and impact go hand in hand.

Experience Magnus Holde-Bygvraa on the SPOTLIGHT Stage at 11.30 in the panel discussion - Trends and tendencies: seen from a global and Scandinavian perspective.

Tommy Krabbe - Moderator

Tommy Krabbe is a Master of Arts, author, lecturer, and experienced moderator with a strong understanding of people, relationships, and organizations.

With many years of experience, he is known for creating presence, energy, and coherence in the program. Tommy is a lively and humorous moderator who manages to engage the audience, ask the right questions, and ensure that both content and participants are given space on stage.